OAKVILLE, Ont. – First Tee – Canada is proud to announce a new partnership with adidas that will support youth programming through the adidas Birdies for Game Changers initiative.
Partnering with five-time PGA TOUR winner and adidas athlete Nick Taylor of Abbotsford, B.C., adidas will provide $300 in support to First Tee – Canada for every birdie or better that Taylor makes on the PGA TOUR this season.
“This adidas Birdies for Game Changers initiative provides a platform for Nick’s great play on the golf course to directly benefit youth in Canada,” said Adam Hunter, executive director, First Tee – Canada. “We are very appreciative to adidas and Nick for their continued support. This initiative will allow First Tee – Canada to introduce more children to golf in a way that is welcoming, inclusive and empowering.”
The adidas Birdies for Game Changers initiative supports First Tee – Canada in providing youth from all backgrounds with access to valuable life lessons through golf. First Tee – Canada’s mission is to impact the lives of young people by providing educational programs that build character and promote healthy choices.
“At adidas, we believe that through sport we have the power to change lives, so we’re excited to support First Tee – Canada by helping expand access to programs that use golf as a platform for growth,” said Jeff Lienhart, president, adidas Golf. “Knowing we can play a small part alongside Nick’s performance on the PGA TOUR this season to directly impact the next generation of golfers in Canada makes this initiative especially meaningful. We’ll be cheering him on, knowing that every birdie helps create opportunities for young people across the country to build confidence, develop life skills and discover what’s possible through the game.”
A First Tee – Canada ambassador, Taylor has been a champion of the program’s mission and values. Since 2024, the Taylor family has been supporting their regional chapter, First Tee – British Columbia as a charitable beneficiary of the Nick Taylor Charity Classic. A portion of the funds raised at the tournament directly support the growth of the grassroots program in Cultus Lake and surrounding communities in the province.
“Golf has given our family so much both on and off the course,” said Nick Taylor. “Andie and I are very proud of our partnership with First Tee – Canada and thrilled that adidas will continue to strengthen that relationship, guided by our shared values of promoting the game and the valuable life lessons it instills in youth across Canada.”
In 2025, Taylor recorded 309 birdies and six eagles in 24 events played on the PGA TOUR.
The adidas Birdies for Game Changers initiative will begin this week as Taylor opens the 2026 PGA TOUR season with the defense of his Sony Open title in Honolulu, Hawaii on Thursday.