Eyes on the target; Twin Arrows taking off for Bell

After leaving a set of “cheap and ugly” alignment sticks on a driving range in his hometown, Carter Bell’s young company is on the straight and narrow.

Bell pitched the idea to his engineer girlfriend at the time, now fiancé Brooke about some wooden sticks to replace the ones he lost for his upcoming birthday. Her skills allowed her to make a set, and as they say, the rest is history.

That was two years ago, and now Twin Arrows products can be found in clubs as far as Humber Valley in Newfoundland, one of the top 10 clubs in Canada.

On the day Bell, a four-year University of Regina student and one of the original members of the Cougars men’s golf team, launches a new website, Golf Saskatchewan spoke with the young entrepreneur.

Hear about his start in golf, the process to fulfil orders, and where this venture could possibly lead.