– Mike Masaro –
On March 6, during Golf Canada’s 2025 Annual General Meeting, Adam Daifallah of Westmount, Que. was elected as the organization’s 118th President. He most recently served as vice president for consecutive terms and has been a board member since 2018.
Golf Canada sat down with Daifallah to talk about a range of topics, from his early days as a competitive golfer, where he became a provincial champion, his wide-ranging career path, what led him to join Golf Canada and eventually becoming the youngest president in the organization’s history. We also discuss his thoughts on the strength of Canadian golf and much more.
You grew up in Peterborough, Ontario…what sports or activities were you drawn towards as a child? Was golf always high on your list?
I wasn’t interested in any sports until I found golf at age 10. My parents didn’t play but my grandfather did, though wasn’t playing anymore. I sort of caught the “golf bug” channel flipping the TV one day. The Skins Game was on, and I saw Lee Trevino make a hole-in-one, then proceed to jump up and down and hug his caddie, Herman. I said to my parents that I really want to try that game! I asked them to go to the bookstore and I picked up an instructional book. It was called The Golfer’s Bible. I spent that winter in the basement copying the swing movements in the book’s photos, so that in the spring, I would be ready to play for the first time. I started that year and totally loved it.
That is a perfect segway into my next question, you were a competitive junior golfer and won the Ontario Bantam Boys’ Championship in 1992. What are your memories from that win? Do you still have the trophy or medal?
(Laughing) Yes, I still have the trophy. I also still have the prize that the OGA (now Golf Ontario) used to give for provincial winners, which was a Tudor watch. My main memory of it was playing with [eventual PGA tour member] David Hearn and defeating him by eight shots. That was the first and last time I ever beat David! We became good friends.
Shifting gears if I may to your studies. You hold a BA with honours in history and political studies from Queen’s University, and began working as a Washington correspondent at the New York Sun. From there you joined the editorial board of the National Post and wrote two books on Canadian politics. You’ve also contributed pieces for SCOREGolf. What about the journalism world interested you to pursue that early on in your career?
I have always loved writing. I was always interested in public policy and public debate, and I saw journalism as a way to advance the ideas and the causes I believed in. I liked the idea of getting those ideas out to a wider audience.
You were a Sauvé Scholar at McGill University and enrolled into law school at Université Laval. You later became a member of the Quebec Bar and practiced law at Norton Rose Fulbright (then Ogilvy Renault) in Montréal. What was the draw for you to transition from the journalism world into practicing law?
I was interested in politics from a young age and someone I idolized was Brian Mulroney. I always wanted to be near him, and he was a lawyer at Ogilvy Renault in Montréal. He was the primary reason that drove me to do that.
You later co-founded HATLEY Strategy Advisors, which was then acquired by Teneo in 2020, where you currently work as a senior managing director. Teneo offers corporate consulting, strategy and advising. On paper, those are three different paths in your career from journalism to law to consulting, but I have to feel there would be many similarities in each profession?
Absolutely. The corporate consulting work I did at HATLEY and now at Teneo allows me to draw on the skills developed from past experiences in politics, journalism and law. I use them daily in my work.
In addition to your role with Teneo and serving as president of Golf Canada you’ve also given your time as a volunteer to Dunham House in Dunham, Que. a residential treatment centre specializing in mental health and addiction recovery. What drives your passion to give back to your community?
It really boils down to wanting to get directly involved in causes you believe in. When you have a personal interest, and you’re invested in it on an emotional level, you do more. In the case of Dunham House, it’s an institution that founded by a very good friend who was touched by the issues of addiction and mental health. So, I am happy to contribute and support that cause.
Let’s talk about how you joined Golf Canada. Your journey originally began in 2013 as a volunteer. Was there something or someone that drew you or spoke to you about joining?
I had always wanted to get involved and I was fortunate to have a friend, Norman John Hébert, whose mother, Diane Dunlop Hébert, was then president of Golf Canada. She is the one who opened the door to help me get involved as a volunteer.
In your time with Golf Canada, you have sat on the committees across a number of areas including Compensation, Investment, Governors Council, People and Culture, Heritage Services and Volunteer Services Working Group, and volunteered on duty rosters, including as a starter at the RBC Canadian Open. You were then elected to the Board of Directors in 2018, became vice president for consecutive terms in 2023 and 2024, and are now the 118th president. I would have to think, that amount of experience across a number of committees has helped you ahead of joining the board and eventually becoming VP and now president?
Without a doubt. I think it’s important to know the organization well if you’re going to lead the board. I’ve benefited from being involved in a lot of areas of the organization which has allowed me to not only understand how it works operationally but also get to know a lot of the key staff, which is nice.
There has been a shift in governance at Golf Canada in compliance with Sport Canada best practices, recently the addition of an athlete category on the board and many working professionals have taken positions. In your opinion, what makes for an effective board for a national sports federation.
I think there are two things. One is people who bring a passion to the cause and a deep affection for the sport in question. And two, a diversity in range and skill sets so that everything required to govern effectively — things like legal background, accounting, human resources, etc…is covered. You need people who represent all the different skill sets and backgrounds needed.
You were on the board when the current strategic plan launched. What are your thoughts on the operational and commercial success of the organization coming out of the pandemic and the strength of the organization’s financial performance in recent years?
We’re so fortunate to be in such a strong position. We’ve been the beneficiaries of strong leadership by our CEO, Laurence Applebaum, combined with good fortune. A lot of new people have picked up the game due to the pandemic, and many who had quit have come back. The numbers keep on increasing even though we’re a few years out of the pandemic. So I think it’s a combination of good leadership and the positive impacts of external factors. There’s that saying that “luck is what happens when preparation meets opportunity.”
People across Canada are engaged in golf. Record numbers of participation, 11 million scores posted on the Golf Canada App. There is great strength in Canadian golf and programming from First Tee – Canada, She Plays Golf, the Team Canada High Performance program and those competing professionally on the world stage. It’s all been a point of pride for Golf Canada, what are your thoughts on the state of Canadian golf today?
I would say we’re in an enviable position. I’m not sure that anyone could have predicted where we would be right now, both in terms of the amateur game and the pro game, a few years ago. Tee sheets are jam packed at public courses. Private clubs have waiting lists. We had four Canadians participate in The Masters.
If you could pick one event or moment during your time with Golf Canada thus far that would be your fondest, what would it be?
That’s a tough one. Probably being a first tee starter at the RBC Canadian Open. Meeting the players, introducing the players –especially the Canadians and the ones you’re personally a fan of –that’s a really neat experience. Another that comes to mind is meeting Lee Trevino, who originally sparked my golf interest. He came to the RBC Canadian Open a few years ago and we spoke for about two hours!
In your first year as president of Golf Canada. Are there any particular goals you hope to achieve or see continue this year?
Capitalizing on the growth of the game and the gains of recent years is top of mind. We need to keep the momentum going. Also, good governance and modernization of our volunteer infrastructure. Over the years, people have asked whether I have enough time to volunteer for Golf Canada because I worked full time. We must continue to make our organization friendly to those who work and who have other commitments, like young families.
During your time as president, Golf Canada will transition its national headquarters to TPC Toronto at Osprey Valley, home of the 2025 RBC Canadian Open, how exciting is that and another new chapter for Golf Canada?
Tremendously exciting. It’s a project that I’ve seen go from a mere concept to now almost being a reality. There’s been a lot of work and commitment from staff to make this happen and I think everyone is just excited now to see it come to fruition and to be ready. It will be a new era for Golf Canada.
You have been a generous donor to the fundraising activities of the Golf Canada Foundation – how impactful have the efforts of the foundation and its network of donors been to the advancement of Canadian golf?
It really makes a difference. The Golf Canada Foundation under the leadership of Martin Barnard must be lauded for the growth we’ve seen in fundraising in the last number of years – particularly when it comes to the First Tee – Canada program, lining up a lot of major gifts across the country to fund provincial First Tee chapters. It’s going to take a while for us to see the fruits of that because it’s a fairly new program, but I am confident it’s going to pay huge dividends down the road.
I’d like to ask a couple personal questions. How do you maintain relationships? I am sure there are many areas, places and people you’d like to connect with, or re-connect with. How do you achieve that? How do you maintain relationships?
At a basic level it’s about reaching out and keeping frequent contact. Emails, calls, text messages, playing golf together, you have to keep the effort going through touchpoints to keep relationships alive. It does take effort, and it has to be a mutual effort.
You live in Westmount, Quebec with your wife and two young sons. Are they golf enthusiasts?
Everyone plays, including my wife. We have a family membership at Knowlton Golf Club and the boys and I play nine holes almost every weekend there in the summer. They’re showing a keen interest, which is exciting.
I am sure that your responsibilities as a father and husband take you in many different directions. On-top of that you work full-time and volunteer your time extensively. With that, how important is it to maintain a good work-life balance?
It’s very challenging, but it’s essential. There’s always a tension between the two and you just have to do the best that you can. It’s a juggling act. It helps if you have a supportive spouse or partner, and I am lucky to have that.
How would you describe your golf game today?
(Laughs) I’d say that I am pleased with it, considering my age and how often I play. I am very happy to break 80 on any given day.
Finally, what is something that we should know about you, beyond reading your bio?
I am a very communicative and open person. I am an open book. I want to be accessible so if anybody ever wants to reach me, please do not be shy. Pick up the phone or send the email if I can help with anything.